This weekend we undertook another successful contract lift for a contractor who is undertaking a project to renew digital billboards for one of the worlds largest outdoor advertising companies. A major project which across the streets of London requires meticulous planning, road closures, early starts and or late finishes to avoid disruption!
Out-of-home advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes. Wikipedia
We’ve all seen these outdoor advertising boards / digital billboard. I know I’ve got memories of some poor installer up a ladder sticking the new graphics to a board like wallpaper. There are still plenty like this about, one down my road in fact. Not that you’d be allowed to do it with a ladder these days.
Advances in screen technology now mean it is becoming commonplace to install frames with screens / LEDs and offer another level of advertising. Like this one, I personally look out for when heading into Tower Bridge.
And so the projects begin, to swap out systems for modern tech. Removing the old and installing the new means specialist cradles to transport the kit from manufacturer to installation site and the old one back for rework / recycle.
This is the sort of work Sussex Transport are experts in and love carrying out for our clients. Check out the images below showing our Artic Hiab vehicle with Step Frame trailer working with the install team to get this rather large billboard into place and the old one away.
If you have lifting projects in the advertising and signage industry give us a call to discuss your project today. 0800 915 2323 or contact our lifting team by completing our lifting contact form.